SALESFORCE
Salesforce is a company that has evolved from a CRM to one of the world ’ s leading cloud and productivity organisations . What ’ s next ?
Much has changed at Salesforce . Still best known as a CRM company , there ’ s a strong case for relabelling it as a cloud company . And its tendrils continue to stray as it buys companies in AI , data , and location software . Recent acquisitions of note include 2019 ’ s takeover of data visualisation company , Tableau and , late last year , productivity wunderkind Slack .
It ’ s an internal transformation of focus that moves Salesforce away from being a tool-based solution towards a wider brief that emboldens the idea that the company could become a one-stop shop for digital transformation with CRM at its core . With customers featuring large on the strategy blackboard , that ’ s a compelling proposition , one that could see Salesforce as a major force entering a new era of enterprise technology .
Engagement buzz For Adam Spearing , field CTO and VP consulting at Salesforce , the changes can be seen in the conversations he holds with customers . “ I draw the difference between people who want to use our technology to solve their problems versus our customers who want to work with us and our technology to change their business . It ’ s a very different model . I get a huge buzz out of sponsoring and engaging with those kinds of organisations .” www . salesforce . com 5