SALESFORCE
– and we ’ ve gone through looking at all the capabilities we were planning to bring to market to help customers . At the very beginning of [ the pandemic ] our product teams very quickly went through and said ‘ what are the things that are going to help customers during the next , however long it ’ s going to be ? How do we bring them forward ? How do we deprioritise the things that are not going to help ?’ So we restructured our whole roadmap of capabilities .”
With Salesforce ’ s customers clawing for solutions to a world that changed virtually overnight , the product teams raced to build and release products to allow organisations to find their business feet early on . “ We know that those that came with us early in those journeys rode out that storm much better than others ,” Spearing observes . An evolution He also notes that the storm hasn ’ t passed yet . “ We ’ re still in a very precarious – but improving – position and I think what a lot of organisations have realised is that being digital , being digitally led both for your customers and employees , is critical to survival . And we can ’ t say : ‘ here ’ s the playbook ’. What we want is to be able to help them work through this , make their organisations stronger , serve their customers better , make sure their employees are well looked after and able to do their jobs . That ’ s been a really interesting evolution of Salesforce , of what we are as an organisation . Helping people through this pretty horrendous time for everyone on the planet .”
It has helped that the need for seamless communication and connectivity to a rapidly dispersed workforce came at a time of unprecedented innovation in enterprise technology . It also helped that adoption of remote working joined the mainstream . “ It
EXECUTIVE BIO
ADAM SPEARING
TITLE : FIELD CTO AND VP CONSULTING INDUSTRY : SOFTWARE LOCATION : UNITED KINGDOM
Adam Spearing is the EMEA Field
CTO & SVP Solution Consulting UKI at Salesforce . He is responsible for guiding CIOs on “ how ” to change to get the full value out of the Salesforce portfolio for their organisations . He is also responsible for our partnerships with technology companies , such as Google and Amazon , as well as our work with Venture Capital and Private Equity . Adam also drives our strategy ensuring we have enough marketplace skills in the EMEA .
In the 6 years prior to this , Adam grew the Salesforce EMEA Platform business and has been instrumental in many of the large transformation programs .
Spearing joined Salesforce in 2012 and has a 27-year career in the technology industry including time with Hewlett-Packard , IBM , Sun Microsystem ’ s and a few start-ups .