SANTANDER INTERNATIONAL
our market share , which is obviously our aim ,” adds Wright .
“ Personally , I find it a highly motivating goal , and one that ’ s easy to centre my team ’ s individual objectives around .”
The changing face of banking Clearly , the major talking point from a consumer ’ s perspective these days when it comes to banking is the disappearance of branches from town and city centres across the world .
The big question for organisations like Santander International is how to get that balance right between online and in-person provision , taking into account financial viability and the needs of customers .
Wright casts his mind back to an industry event he attended not long after joining Santander International , where small and medium-sized ( SME ) corporate customers were invited to give banks feedback on the quality of service provision they were receiving .
Plenty of feedback was offered , but central to it all was the withdrawal of faceto-face services – and it wasn ’ t popular .
6 santanderinternational . co . uk