SantanderUK Report April 2024 | Page 14

Even more prefer availability of branches and robust relationship management

Over 40 % of SMEs consider availability of online and mobile tools as the most critical area when selecting a primary bank

Even more prefer availability of branches and robust relationship management
Create a digital experiences which is
Streamlined
Integrated
AI enabled
Personalised
Minimize steps in customer journey to complete onboarding
Connect with 3 rd party business apps to deliver added value
For better customer service , navigation and support
Use real-time data analytics to identify instant cross-sell oppotunities
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