EVERT-JAN TROMP
SAP
EVERT-JAN TROMP
TITLE : VICE PRESIDENT CLOUD SALES EMEA
LOCATION : NETHERLANDS
Evert-Jan Tromp has been in the IT Industry for over 30 years in various roles and responsibilities . He started his career in training and consulting and since then had several roles in sales and pre sales . The last 10 years he have had several management roles at SAP . Since 2015 responsible for the different lines of business along the whole SAP portfolio for EMEA . Making sure our partners and customers leverage the full potential of the overall portfolio . Helping customers to transform their businesses using the innovation coming from the portfolio in combination with the ever-changing environment . He has taken several management courses including management training at IMD and INSEAD . one of SAP ’ s first major acquisitions . “ At that time , I was looking after the analytical portfolio at Business Objects across EMEA for the channel part of the organisation ,” he recalls .
“ I joined Business Objects as a trainer in the late 1990s ,” EJ explains . “ I progressed through various roles , from training to post-sales , pre-sales , and then channel management . I rebuilt the channel for Business Objects in the Netherlands , which led to regional roles and eventually becoming part of the SAP family .”
EJ ’ s journey within SAP has seen him take on increasingly significant roles , culminating in his current position overseeing the mid-market business across EMEA . “ Since 1st April , I ’ ve been overseeing the line of businesses across the whole of EMEA , working with a team of specialists to manage all our revenue streams across the region ,” he explains .
This EMEA region , comprising nearly 100 countries , presents a unique set of challenges and opportunities . “ The main challenge is the sheer complexity of the region ,” EJ explains . “ These markets span both ends of the spectrum – from very mature ones where we ’ re introducing new offerings , to emerging markets with enormous potential where we ’ re still building our presence .”
This diversity is both a challenge and a source of excitement . “ One of the great things about the role is the ability to work across different geographies . We have mature markets alongside rapidly emerging ones in Africa and parts of the Middle East region . The pace of business varies significantly between
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