Sport Vision , a leading sports retailer in the Balkans , has embarked on a digital transformation journey , leveraging technologies to enhance CX
SPORT VISION GROUP
Sport Vision , a leading sports retailer in the Balkans , has embarked on a digital transformation journey , leveraging technologies to enhance CX
For nearly three decades , Sport Vision has been the leading sports retailer in the Balkans . Founded in 1996 in Bijeljina , Bosnia and Herzegovina , the company has since expanded across 13 countries , employing over 6,000 people with its headquarters in Belgrade , Serbia .
From its humble beginnings focused on commerce , retail and wholesale in the sports industry , Sport Vision has grown into a retail powerhouse through its commitment to professionalism , reliability and innovation . The company ’ s success is built on providing the best products and shopping experiences to its customers across the region .
Operating in a highly competitive market , Sport Vision has established itself as a leader by embracing digital transformation to enhance customer experience and streamline operations . The company ’ s commitment to leveraging advanced technologies has positioned it as a forward-thinking organisation , ready to meet the evolving demands of the modern consumer .
Branislav Zobenica , the Group Director for Technology and Transformation at Sport Vision Group , plays a pivotal role in steering the company ’ s digital strategy . With nearly 20 years of experience in the IT industry , Zobenica ’ s journey has been one of significant achievements and leadership roles .
4 sportvision . group