SPORT VISION GROUP
“ I ’ m responsible for the strategy of digital transformation and choosing the right technology , and – besides that – how the company will transform further ,” he explains .
Zobenica ’ s career began as a consultant for implementing various IT systems , with experience spanning across different industries , including oil and gas with NIS Gazprom Neft and the power sector with Schneider Electric . “ I joined NIS Gazprom Neft , an oil and gas company , where I again worked as a business partner for managing business transformations and technology ,” he recalls .
A keen triathlete , Zobenica ’ s journey with Sport Vision Group began well before he officially joined the company five years ago . As the CEO of the IT company M & I Systems , Zobenica had earlier collaborated with Sport Vision as a partner , working on large-scale implementations that marked the start of the group ’ s digital transformation journey .
“ I worked with Sport Vision as a partner on some large-scale implementations , which was somehow the beginning of their digital journey as a big corporation ,” Zobenica explains . Although Sport Vision was already a sizeable company at the time , it was just starting to delve into advanced technologies .
Zobenica ’ s decisive role in the first stages of the transformation allowed him a front-row seat as Sport Vision took its first steps into the digital realm . “ At that point , Sport Vision was already a big company but had just started to go a bit more into advanced technologies .”
“ The word ‘ digital ’ is so important now because of the speed things are moving – how fast we must adopt technology and integrate it into the business ”
BRANISLAV ZOBENICA GROUP TECH DIRECTOR , SPORT VISION GROUP
Sport Vision : reasons for the transformation When it came to the reasons for embarking on digital transformation , Zobenica explains that Sport Vision Group realised technology is deeply intertwined with the business itself . “ The technology side and the business side are not two islands in a huge ocean not interacting with each other . They ’ re part of the same island – albeit other parts of the island .”
This mindset shift was crucial in understanding that digital transformation goes beyond just adopting new tools – it ’ s about integrating technology into the core business operations . “ Digital transformation is not just about business and technology being intertwined , but also that change is a crucial component
6 sportvision . group