that needs to be embraced along with the technology aspect ,” comments Zobenica .
“ For me , digital transformation has been happening for over 100 years since the first industrial revolution . But the word ‘ digital ’ is so important now because of the speed things are moving – how fast we must adopt technology and integrate it into the business .”
For Sport Vision Group , a major driver was the ambition to transition from a regional player to a global corporation . “ At that point of time , Sport Vision was looking to decide whether it wanted to be a corporation – like today – or
“ The ecosystem of partners has been a critical success factor for digital transformation ”
BRANISLAV ZOBENICA GROUP TECH DIRECTOR , SPORT VISION GROUP
maintain its position as a local regional player ,” Zobenica notes . Embracing digital transformation was seen as the natural next step to facilitate this growth , enabling
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