Sterling Report | Page 8

PROCUREMENT MAGAZINE WHITEPAPER
SECTION 1:

The outsourcing landscape in 2026

The outsourcing market of 2026 is characterised by a distinct divergence between“ legacy volume” and“ strategic value.” According to Doxa Talent and RightFirms, while the global market is projected to reach approximately $ 450 –$ 525 billion by the end of the decade, the nature of this growth has fundamentally changed. The demand is not for the traditional, low-complexity, high volume call centres of the past; it is surging in highvalue segments where domain expertise trumps sheer headcount. Grand View Research supports this trajectory, noting that the fastest growth is occurring in knowledge-intensive sectors rather than simple transaction processing.
As highlighted in recent 2026 trends analysis from Coordea and Forbes, the market is now driven by“ strategic agility”. Wage inflation and persistent skills shortages in the UK and Europe – highlighted in reports by Parseq – have forced a re-evaluation of internal capabilities. European organisations are expanding their outsourcing footprints not merely to save money, but to access specialised skills in AI management, data security and blockchain that are scarce domestically. This is no longer a retreat into cheaper labour markets but a maturity in how mid-market buyers view external partnerships. As noted by Doxa Talent, the focus has shifted from simple labour arbitrage to“ capability arbitrage” – buyers are seeking partners who can deliver innovation and resilience, not just lower hourly rates. sterling-outsourcing. com