STRAWBERRY
Villa Copenhagen – Copenhagen, Denmark
“ We have changed the user journey so they have all the information in one place without extra emails or reports to read.
“ I worked closely with a product designer to deliver this – thinking carefully about how the information should be packaged and using AI to summarise all the information, which is displayed on a dashboard with recommendations for hotel managers.”
This data-driven approach is already altering major commercial decisions, such as capital expenditure and property renovations.
The death of the gut feeling In the traditional hospitality playbook, decisions about multi-million-dollar property renovations were almost entirely driven by intuition.
If a general manager walked through their hotel and felt the lobby looked a bit tired, or if executive intuition dictated that a trendy new gym would attract more guests, there was not much visibility on expected ROI and millions of dollars were allocated based on sheer instinct. But AI-powered data analytics is completely flipping this model on its head.
10 strawberryhotels. com