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Working alongside the Chief Marketing Officer, Marion helped the team to use data and gen AI strategically to tailor hyper-personalised campaigns that go far beyond standard corporate templates.

“ What we are changing now with gen AI is that we can customise an email very precisely based on the information we have, creating content that is highly personalised,” Marion says.

“ The first thing people see is the subject line. The tone of that line, the emojis you use – or whether you use any at all – can be personalised based on the way people write to you, because audiences often like to mirror their own style.

“ Of course, we have our own brand voice that we want to protect, but this kind of personalisation allows us to accommodate and speak more directly to our customers.”

Representation, leadership and the tech talent war Marion is one of Norway’ s top 50 women in tech – a definitive accolade in one of the world’ s most digitally advanced nations.

This isn’ t just an honorary title but rather a reflection of a career built on formidable technical mastery, with a PhD in applied mathematics. Coming from this position of hard-won influence, Marion reflected on her own

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