Strawberry’ s Marion Løken explains why data literacy and deep operational context are reshaping investments and guest experiences across Nordic countries
STRAWBERRY
Strawberry’ s Marion Løken explains why data literacy and deep operational context are reshaping investments and guest experiences across Nordic countries
Finding the perfect hotel in the Nordic countries usually comes down to a few simple wants: a comfy bed, a friendly face at the desk and a smooth booking process. But at the headquarters of Strawberry – the region’ s beloved hotel giant formerly known as Nordic Choice Hotels – the team is proving that the ultimate guest experience isn’ t just built on good service. It’ s built on data.
At the centre of this digital evolution is Marion Løken, Strawberry’ s Vice President of Data & Insights. Named one of Norway’ s top 50 women in tech, Marion is bridging the gap between technical data teams and everyday business operations, and it starts with data literacy.
For Marion, data literacy isn’ t about teaching hotel staff how to read complex SQL queries or build machine learning models. Instead, it’ s about shifting how the organisation approaches problem-solving.
“ To be data literate, it means asking the right question to data,” she explains.“ If you want to solve a problem, you have to understand what kind of question needs asking first.”
While technology has the power to generate those answers rapidly, its true value is only unlocked when paired with deep operational context. strawberryhotels. com 5