Use more image captions as often as possible between fintechs and the bank ’ s own social mission and regulatory sustainability .
The bank runs the full gamut of collaboration – from pairing with fintechs who already have a product in the market and simply want another issuing or sponsoring institution , to co-creating from scratch with like-minded innovators who arrive with the seed of an idea in search of expertise to make it come to fruition . Alternatively , a third route might include the bank itself conceiving an idea that would benefit its customers and seeking partnerships that will enable it to facilitate that product launch . “ Those are typically the three delivery channels in which the bank does fintech books of business ,” Seydel says .
To understand what their customers need , Sunrise Banks needs to first know who they are . Thankfully , the organisation boasts a diversity of thinking to introduce a list the bank ’ s 319 employees are majority female ( 55 % versus 45 %, to be precise ), with almost a quarter ( 23 %) coming from underrepresented social groups . The bank ’ s staff speak a wide range of different languages – from native American tongues such as Choctaw to world languages like Farsi , Mandarin , Amharic and Tagalog .
The need to identify with the bank ’ s diverse customer base is clear to see . Although the region is less deprived than Minnesota as a whole , there are still 270,000 people living below the poverty line – and there is a real mixed picture when it comes to poor and rich . It is a melting pot that neatly encapsulates the spirit of America , with lots of opportunity but also lots of
www . sunrisebanks . com 9