MARTIN VELDHOF
MARTIN VELDHOF
REGIONAL VICE PRESIDENT, PARTNER BUSINESS MANAGEMENT, SOUTH AND MEA, COUPA
Where SCP’ s performance stands out most relative to other EMEA partners, Martin argues, is the sweet spot between scale and specialism. Unlike global systems integrators that spread their practices across dozens of software categories, SCP is“ almost fully dedicated to Coupa”, giving it the agility to move fast when the market shifts – without the layers of internal approval larger firms need to develop new offerings. That focus runs across the full customer lifecycle, from advisory through to managed services – a“ value-as-aservice” approach, in Martin’ s words, that not every implementation partner sustains all the way through. It’ s this combination of technical capability,
Martin Veldhof is RVP of Partner Business Management at Coupa, covering south and MEA regions, where he leads the team responsible for developing and overseeing the region’ s implementation partner ecosystem. Based in the Netherlands and educated at Stanford University, he has built his career at the intersection of enterprise software, partner strategy and procurement transformation. Martin works closely with consulting partners across Europe, the Middle East and Africa to strengthen delivery capabilities and improve customer outcomes. He also plays a key role in defining the performance standards and recognition programmes that support excellence across Coupa’ s partner community.
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