THE HONEY BAKED HAM COMPANY
Customer engagement is key Darin knows that the goal of doubling the size of HoneyBaked is a futile one if the business ceases to engage its customers . If the customers do not want to grow with us , all bets are off .
He says : “ The goal of the company is to double its size over the next few years , but at the same time we want to engage customers and provide the best experience every day , not just at the holidays .
“ We want to continue the Honey Baked tradition of providing premium , quality products that make meals memorable – at the holidays and every day .”
Getting technology baked in The strategy to engage customers has many aspects , some of which will be possible thanks to efforts to enable infrastructure on the cloud , secure data and platforms , while merging in artificial intelligence .
Darin says : “ We want to engage our customers how they want to be engaged and when . We want to target new consumers through different channels and technology , new delivery models , new in store experience , new web experience and more .”
He adds : “ We have focused on our omni-channel strategy by working through customer segments , mastering our customer data , detailing our customer journeys and consolidating and streamlining our digital experience .
“ When we started , we were a bit disparate between our stores and direct -to-consumer businesses . Even our 3P and catering were separate in the view of our customers . honeybaked . com 11