THE HONEY BAKED HAM COMPANY
Honey Baked Ham ’ s CTO Darin Morrow explains how the company has maintained seamless customer service while implementing a digital transformation
From the day it was founded in 1957 , The Honey Baked Ham Company has had the recipe for success . Founder Harry J . Hoenselaar had it when he cured and glazed his first ham joints ; his children and grandchildren have never lost it , overseeing the huge growth of a company that is something of an American institution .
HoneyBaked is now embarking on a transformation journey that will see it finding new recipes for success , while keeping a tight hold on the original .
It is a balancing act – digital transformation and doubling the size of the business on one side , with tradition and familiarity on the other .
One of the senior leaders charged with making the journey seamless is HoneyBaked ’ s Chief Transformation Officer Darin Morrow .
A force to be reckoned with Darin started his career in the US Air Force 40 years ago . Between active duty and reserves , his tech journey included software engineering , object-oriented design and programming , missile defense systems , and several years in the area of technical intelligence .
While serving in the AF Reserves , Darin also spent 22 years at AT & T working on high volume and complex systems across several businesses .
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