DARIN MORROW TITLE : CTO INDUSTRY : FOOD RETAIL LOCATION : UNITED STATES
THE HONEY BAKED HAM COMPANY
DARIN MORROW TITLE : CTO INDUSTRY : FOOD RETAIL LOCATION : UNITED STATES
Darin Morrow is a strategic and technology executive known for leading large-scale transformations that yield both immediate and long-term results . With expertise in evolving business processes and optimising technology integrations , Darin has been pivotal in steering The Honey Baked Ham Company ’ s omnichannel experience and enterprise infrastructure towards future readiness . Under his guidance , the company is enhancing its digital customer experience and enterprise resource planning ( ERP ) systems , ensuring they are agile and scalable for both the present and for future demands .
The work was at the leading edge of technology and integration , from . COM and service-oriented architectures to highly integrated systems – including building what today is Cricket Wireless .
He also led technical integrations for mergers and acquisitions such as DirectTV and technology strategy for consumer and large business , and finally served as VP / CIO at Cricket Wireless . Leveraging that experience , Darin also teaches IT and Cybersecurity at Kennesaw State University .
Hope is not a strategy or a plan Moving to HoneyBaked in August 2019 , Darin faced the huge challenge of helping double the size of the business while implementing a digital transformation programme . In order to face the challenges , he says there are a few foundations to put in place .
“ Similar to all transformation roles , comprehending the complexities and uniqueness of the business is critical – not just being technically savvy .
“ Finding the right solutions and technologies that fit the problem space and the culture of the company is key .”
Finally , he says : “ Having the right strategy and tactical roadmap to achieve the transformation is critical . After all , hope is not a strategy or a plan .”
Driving change with everybody on board When your job title is Chief Transformation Officer , you cannot hesitate when asked to lead both the business and technical transformation .
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