“People are smarter and more resilient than we give them credit for – if we share data with them, we’ re going to do what we did in health and safety”
Stephen Crozier EVP of External Affairs & Sustainability Thesis Gold Inc. far worse 30 years ago than they are today. That improvement did not come from messaging or public relations, though. Instead, it came from a fundamental change in how the industry treated data about incidents.“ Industry leaders instilled a safety-first culture, made it everybody’ s job and stopped trying to manage the narrative,” Stephen explains.
“ Instead, they decided to solely focus on managing the risk by measuring performance and capturing data. If something happens, you report it – good or bad. And when there was a miss, the industry took it seriously, answered for it, and focused on making changes to reduce the risk. We didn’ t message our way out, we executed our way out.”
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