THRYV customer service , sales and call tracking for advertisements , AI has proven invaluable .
Jeremy details the process : “ We transcribe the calls and use an automated system for the teams . Surprisingly , it doesn ’ t require much code . We apply different prompts to the transcription based on the call ’ s country of origin .”
This AI-powered system can identify ‘ calls of value ’ — calls that are likely to result in business .
The system boasts an impressive accuracy rate of more than 80 % in identifying calls of value , compared to human performance . “ We ’ re achieving over 80 % accuracy compared to human evaluation . For non-valuable calls , our accuracy is 97-98 %,” Jeremy notes .
AI as a productivity booster : Cost savings and efficiency gains The implementation of AI has led to significant cost savings for Thryv . Jeremy reveals that the company has saved countless funds using AI for customer templates . However , he ’ s quick to point out that this doesn ’ t mean replacing human employees .
“ AI isn ’ t replacing staff ,” he clarifies .“ It ’ s making each person more productive .” This productivity boost extends to various aspects of Thryv ’ s operations .
8 thryv . com