Toyota Motor North America is revolutionising customer and supplier service by combining AI, data and human talent in a single supply chain
TOYOTA MOTOR NORTH AMERICA
Toyota Motor North America is revolutionising customer and supplier service by combining AI, data and human talent in a single supply chain
Take a large dollop of the famed Texas“ think big” attitude, add more than a dash of Japanese innovation and top it off with vision and courage. That is the recipe for something remarkable that is taking shape at Toyota Motor North America’ s( TMNA) headquarters at Plano, Texas.
It started with a problem: for decades, the automotive industry viewed the supply chain as a series of back-office levers to move parts from point A to point B. However, as data and AI force themselves onto the stage, this attitude is a potential barrier to growth and competitiveness.
At TMNA, leaders decided to ditch the old model and design something better. By dismantling legacy silos and merging two distinct supply chains into a unified, data-driven ecosystem, the organisation is staying at the cutting edge – and making procurement and logistics the ultimate drivers of business resilience and customer satisfaction.
Speaking to Procurement Magazine, three senior TMNA executives explain how a strategic orchestration of talent, culture and digital intelligence is helping the business navigate a volatile global landscape and innovate at pace – supercharged by the digital age. toyota. com 5