Data-driven insights can transform the way HR operates, but many companies struggle to understand how to effectively deploy this data in a way that can lead to tangible results for employees.

“ A lot of people get overwhelmed with the amount of data they have,” says Dr. Fiona Jamison, Vice President of Research and People Analytics at People Results.

The management and labour consulting firm works with organisations such as the USTA to move away from what Fiona refers to as“ gut-based decision-making” and towards more evidence-based people strategies.

“ A big part of our work is ensuring the data we collect is translated into data storytelling, so that clients can make progress towards taking action” she says.

A decision-making accelerator

According to Fiona, consultants at People Results work side-by-side with the company’ s clients to deliver solutions tailored to their individual workforce needs.

To achieve this, she says the company treats data as a“ decision-making accelerator,” rather than an endpoint.

This involves developing employee listening ecosystems and asking the right questions so clients can gather information from different areas of their workforce to better understand the employee experience – this is the approach we used to help audit and enhance the United States Tennis Association’ s( USTA) DEI initiatives.

People Results first started working with the USTA“ several years ago,” says Fiona. Leadership came to us, and they were very committed to improving the employee experience.

“ They wanted to understand, with more precision, what they were doing well in terms of employee experience and where there were opportunities for improvement.”

To achieve this, the company partnered with the USTA to design and implement targeted employee engagement surveys for different areas of the organisation. These surveys asked employees about their experiences at the USTA to understand what they valued.