USTA Report | Page 17

USTA that could help them prepare and to take some of the pressure off.”
Outside of the US Open each year, the innovation continues with“ Refresh Weeks,” where the entire organisation shuts down for select weeks to ensure employees can truly disconnect and recharge.
The future of sports leadership: From policy to culture As the USTA looks toward its next decade, Henry is redefining the CPO role by shifting the focus from
“ HR and policy” to“ people and culture.” This evolution is a strategic necessity when competing for top-tier talent against tech, sports and entertainment giants.“ Changing the title from HR to People and Culture speaks to the fact that there’ s been an evolution where we look to optimise and automate our day-to-day practices, such that we can focus more on what really matters – finding ways to engage people through the richness of the work, our mission and the culture of our organisation,” Henry notes. usta. com 17