How do you hire thousands in a week without diluting culture? USTA’ s Henry Lescaille uses human logistics and strict onboarding to keep the brand’ s hospitality DNA
USTA
How do you hire thousands in a week without diluting culture? USTA’ s Henry Lescaille uses human logistics and strict onboarding to keep the brand’ s hospitality DNA
145 years old, the United States Tennis Association( USTA), which this year celebrates its 145th anniversary, is the national governing body for the sport in the US. It is an institution that has managed to balance a long and storied history with cutting-edge innovation and unparalleled forward thinking to establish itself as a globally respected entity. The USTA has become a model – not just for other sporting associations but for all businesses with its singular fusion of culture and people. Maintaining and strengthening that delicate blend is a challenge that sits squarely on the desk of Henry Lescaille, the USTA’ s Chief People & Culture Officer.
The USTA functions as a non-profit but possesses the commercial power of a global sports brand. Lescaille describes this synergy as a“ profitable engine” that exists to fuel a“ noble mission.” As he explains:“ The USTA has this very noble mission, which is growing tennis to inspire healthier communities and people everywhere. It isn’ t just growing tennis for revenue or simply for the viral popularity of a sport, but to truly improve the communities that we live in and enhance the lives of those who make up those communities.”
4 usta. com