As one of the global leaders in digital health management , Vitality is revolutionising preventative medicine
VITALITY
As one of the global leaders in digital health management , Vitality is revolutionising preventative medicine
Preventative medicine and wellbeing have never been as popular as they are now , in the wake of the COVID pandemic . In fact , with medical services globally undergoing massive transitional shifts and treatment waiting lists for commonplace conditions at an all-time high , private health services , especially those which are delivered digitally , are in demand .
Health insurers around the world are responding by developing rapid digital pathways for customers to access benefits .
Vitality health insurance is one such organisation . An insurance provider that offers a multitude of services and protection products to its customers , it was originally founded in 2004 when a partnership between Prudential and Discovery – a South African insurer – was formed .
Vitalitycurrent Managing Director for Health , Dr Keith Klintworth , joined the company in 2010 . At that time , Vitality had just acquired Standard Life Healthcare to drive forward the economies of scale and to increase its health membership base . By 2014 , Vitality had bought out Prudential and was operating as a composite insurer across Life and Health insurance .
“ We ' ve gone from strength-to-strength ,” says Klintworth with pride . As a healthcare expert with a 25-year-career in medicine – during which he has worked in the role of both a Managing Director for the insurer and as a consultant anaesthetist – it ' s comforting to see this softly-spoken South African ’ s
4 vitality . co . uk