VITALITY
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“ It’ s less about delivering a digital strategy in isolation and more about considering how the digital team can support the company in achieving its goals”
— Dave Priestley, Chief Digital Officer, Vitality
‘ Vitality Points’ and provides access to incentive-based rewards when they achieve certain point-based targets.“ The app will show how your points are accumulating and what rewards you’ ve unlocked. We’ re increasingly building more and more reward fulfillment into that interface,” he explains. For example, if a customer earned a certain amount of‘ Vitality Points’ for working out a pre-set number of times per week, they would be entitled to a free coffee, movie download or more.“ It also holds your policy information,” continues Priestley.“ If for any reason you need to quickly access your policy details, renewal day or something else, it’ s all in there.”
Conceiving such an innovative way of encouraging people to stay healthy and active is impressive, but Vitality would not have been able to implement such a rewarding programme without the help of its many suppliers and partners. One partner, TCS( Tata Consulting Services), has been instrumental in helping Vitality deliver its new services. Based in Mumbai, India, TCS is a multinational IT and consulting company with a truly global reach of 149 locations spread across 46 countries. Regarding Vitality’ s special relationship with TCS, Priestley had this to say:“ We don’ t have the scale as a business to be efficient at some of the technical