Vitality Report | Page 19

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19 will be different to how they were,” says Priestley.“ For Vitality, that’ s a good thing because we’ ve always thrived on evolution.” When asked to summarise what has enabled him to spearhead such a successful digitalbusiness strategy, he emphasises that customer-centricity is always at the forefront of his mind and always yields the best results.“ People always show a lot of interest in talking about particular technologies, but what’ s more important is focusing on how to support customers to achieve their goals. That’ s what keeps Vitality so grounded.” Ultimately, Vitality demonstrates that an insurance company’ s worth is derived from its ability to improve the quality of its customers’ lives and devoting itself wholeheartedly to that goal.“ If you just concentrate on trying to deliver value for your customers and creating an exceptional experience, more often than not, you’ re going to do the right thing.” www. vitality. co. uk