VITALITY
08
“ When I joined the company it was clear right away that Vitality had a very different proposition for health insurance”
— Dave Priestley, Chief Digital Officer, Vitality
- Priestley says that what inspired him about the organisation was its aspiration to do something fundamentally different within insurance.“ The industry had remained relatively unchanged for a long time,” he recalls.“ It was an uninspiring marketplace with very similar product offerings. When I joined the company it was clear right away that Vitality had a very different proposition for health insurance.” That proposition was integrating insurance with wellness, something which he remarks has started to scale exponentially since 2004.“ Now, almost all of the players in the market have some kind of wellness component in their proposition. However, at the time, I would say we were amongst the first to introduce it.”
More recently, the evolution of technology is another key development that Priestley has observed, specifically the ability to monitor peoples’ health remotely, conduct video consultations, utilise AI-powered diagnosis tools, symptom checkers and more. Far from being simply restricted to a GP surgery or hospital, modern healthcare can be brought directly to people’ s homes and the