Vodafone Fiji Report November 2024 | Page 15

VODAFONE FIJI
The success of scheme cards has grown over the past year , with Vodafone Fiji having contributed this cutting-edge technology to better support the people of Fiji .
“ The success of this product has exceeded our expectations ,” Deepak shares . “ Before this , Fijians were finding it challenging or difficult to walk into a banking outlet and sign up for a credit card or debit card . We have now made it really easy for the people of Fiji and our subscribers to sit at home , if you are an existing M-PAiSA app user , to use their phone and register themselves .
“ It gives us confidence , with M-PAiSA in Fiji being a local product , as we are able to integrate with a globally recognised payments network like MasterCard . Our customers can now use M-PAiSA funds when they ’ re travelling abroad or making payments online . It ’ s an achievement that we feel really proud of .”
Moving forward , specifically in the fintech sector , Vodafone Fiji is eager to continue expanding its solutions to better serve its customers in the region , but also across the Greater Pacific .
“ Our focus is to continue to drive digital transformation and expand our core business , which is telecommunication ,” Deepak explains . “ We want to improve connectivity and customer experience by further enhancing our M-PAiSA platform and introducing new features such as advanced payment solutions , expanding acceptance and cross-border remittance .”
A key focus as part of this will be to leverage emerging technologies such as AI , with Deepak noting that Vodafone Fiji

“ [ Hawk ] has made us commit further to the people of Fiji and our subscribers , especially the subscribers of M-PAiSA ”

DEEPAK BARAN , HEAD OF FINANCIAL TECHNOLOGY , VODAFONE FIJI
is already trying to embed AI strategies into its ecosystem so it can be used across the workforce . To do this , he explains , will require a deepening of existing partnerships to better support local communities .
“ We can ’ t do everything on our own . We are expanding our relationship with the global technology providers and network providers like MasterCard to build a more integrated financial ecosystem ,” he says .
“ Harnessing the capabilities of someone like Hawk into our AI ecosystem enables us to better safeguard our customers . At this period , we will see a strong push towards financial inclusion , making digital financial services more accessible to the underserved communities .
“ We want to ensure that we contribute meaningfully to our customers . At the end of the day , this impacts the economic development of Fiji and the Pacific region as well .” vodafone . com . fj 15