Shields MarketPlace helps operators fight climate change
Shields CEO Daniel Jones explains how his company ’ s MarketPlace software platform helps telecom operators of all sizes save money - and the planet
The global telecoms industry faces critical challenges in the fight against climate change and the drive to introduce a more circular economy . Reducing greenhouse gas ( GHG ) emissions has become a global goal to mitigate climate change , and telecom operators have an important role to play .
Drawing on four decades of experience working in the telecoms sector , UKheadquartered Shields has developed MarketPlace , a cloud-based platform which allows telecom operators to realise financial , environmental and social benefits .
“ The telecoms world is now only 8.6 per cent circular ,” says Shields CEO Daniel Jones . “ The contribution network equipment can make to achieve a circular economy is enormous .”
MarketPlace has been adopted by the leading international telecom operator Vodafone , active in more than 25 local markets . To date , the Shields platform has enabled at least € 30 million of CAPEX saving from reusing refurbished equipment and more than € 5 million of additional revenue generated from the resale of surplus network equipment . It has also saved more than 7,000 tons of greenhouse gas emissions during the process .
Shields had been offering circular economy services for a range of operators when they were first introduced to Vodafone UK in 1998 . The telecom giant was in the process of modernising network equipment , and Shields formed a relationship with Vodafone UK that enabled them to introduce a 3R principle : 1 ) optimise Reuse back to Vodafone UK ,
2 ) Resell surplus Vodafone UK assets globally and 3 ) Recycle the delta with a zero landfill policy . This 3R policy adopted with Vodafone UK is the foundation of MarketPlace which has introduced a fourth ‘ R ’ and explores Group Reuse after local needs have been catered for .
“ MarketPlace creates significant financial savings ( avoidance ) and generates new revenue streams , whilst at the same time reducing long lead times compared to new equipment . There is a positive business case that also saves the planet . It is a win-win-win for all telecom operators that embrace our MarketPlace solution , which they need in this highly competitive market ,” says Jones .
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