THE SUSTAINABILITY INTERVIEW
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Nicki Lyons – VodafoneThree and the Drive for Digital Participation
board, contributing to initiatives aimed at protecting children in digital spaces. The company’ s Digital Parenting programme provides guidance for families navigating online risks. This includes advice on managing screen time, controlling app usage and understanding emerging technologies such as chatbots.
Nicki advocates for a“ safety by design” approach. This principle calls on technology platforms to embed safety features into their products from the outset.“ The internet needs to be better for everybody,” she says.
Rather than relying solely on parental controls or regulatory bans, Nicki argues that responsibility should lie with platform providers.
This perspective reflects ongoing debates about the role of social media companies in moderating content and protecting users.
Extending device lifecycles through circular economy thinking The third pillar,“ Made to last”, focuses on environmental sustainability. In telecommunications, a significant portion of environmental impact comes from devices and network infrastructure.
VodafoneThree is addressing this through circular economy principles such as in-store repair services and device take-back schemes.
The company encourages customers to repair devices or pass them on for reuse. Returned devices can be refurbished and
10 vodafonethree. com