AWS
1.2 The AI divide: Many businesses are not using advanced AI tools
Looking deeper into how businesses are implementing AI – from initial experimentation to full transformation – we see many organisations remain at basic levels of AI adoption:
Basic adoption Fifty-four per cent of Nordic businesses remain at the most basic stage of AI adoption( up from 50 %). This is led by industries typically using off-the-shelf chatbots or ready-made tools:
Public Administration & Defence
67 %
Retail & Wholesale 61 % Construction 59 %
Intermediate adoption Seventeen per cent have reached intermediate adoption, integrating AI across multiple functions.
Transformative adoption At the top end, 28 % of adopters( up from 24 %) are using AI’ s most advanced use cases – combining models, building custom systems or deploying agentic AI – where the greatest productivity and growth value concentrates. This figure is broadly consistent regionally:
Denmark |
30 % |
Netherlands |
30 % |
Finland |
28 % |
Norway |
27 % |
Sweden |
26 % |
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