faster scaling, greater capital access and more predictable regulation – a sentiment echoed in Benelux. The region excels at creating start-ups; it must now become better at keeping them.

Converting rising adoption into broadbased transformation will require stronger skills enablement programs, improved funding pathways, streamlined regulation and a pragmatic approach to digital sovereignty that preserves openness and access to global technology.

Key findings:

• AI adoption is accelerating: 50 % of Nordic businesses have adopted AI

( up from 37 %), a 35 % year-on-year growth rate, outstripping Europe’ s 29 %. The Netherlands leads Benelux at 61 %( up from 49 %).

• Adoption by country: Denmark 55 %, Finland 52 %, Sweden 48 %, Norway 46 %, Netherlands 61 % – all up significantly year-on-year.

• Measurable value is emerging: 76 % of adopters in both regions report productivity gains; 87 % of Nordic and 81 % of Dutch firms expect AI to boost growth this year. aws. amazon. com 7