BRIX HOLDINGS
facing restaurants today is the severe staffing shortage . As DeSantis describes , the use of innovative technologies like automation and robotics can help restaurants grapple with the challenges associated with finding and retaining qualified staff members .
“ The restaurant industry , with COVID , lost over a million workers in the system , and we ’ re never going to get them back ,” she comments . “ As an industry , we can ’ t find people and we can ’ t keep people .
“ Utilising automation and robotics allows us to fill in those gaps without losing the customer experience or being able to take care of our guests in our restaurants ,” DeSantis explains . “ This technology is definitely developing a leading role in what we ’ re doing and what we ’ ll continue to do .”
The use of automation and robotics also has a role to play in the guest experience side , DeSantis adds .
“ Automation and robotics , on the guest experience side , is allowing us to be consistent across the board as far as making the products and preparing the food , but it is also improving the speed of service .
“ Even our guests are more digital forward now . Using all of that technology allows us to be more efficient , save labour and continue to increase sales , all while filling in the gaps for those workers that we ’ re never going to get back .”
Data enables insights into customer experience Immensely powerful , the role of data is revolutionising the way restaurants operate , enabling them to gain a deeper understanding of their customers and make data-driven decisions to drive success .
“ I love data so much ,” says DeSantis . “ In the restaurant industry , operators are extraordinarily passionate about their
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