EMD Serono, Inc. Report May 2024 | Page 11

EMD SERONO
EDUARDO FABIANO
TITLE : HEAD OF IT FOR NORTH AMERICA AND GLOBAL INNOVATIVE FRANCHISES
COMPANY : EMD SERONO LOCATION : UNITED STATES
Eduardo explains . “ You can ’ t simply rely on traditional spreadsheet software . You need a robust system in the background and you need people who understand exactly what the system does .”
Recently , leveraging AI , Eduardo and his team were able to automate certain activities that helped the business save more than US $ 10m a month . On the other side , with marketing campaigns and websites , technology can be leveraged to make sales reps jobs ’ easier – and , therefore , help patients .
“ At EMD Serono , we focus on our patients , and we in IT always make sure our systems are robust , secure and modern , to safeguard this important data and provide our users the latest technologies ,” he adds .
Like most companies , EMD Serono has plans to utilise Gen AI in its work .
“ I think everyone ’ s talking about Gen AI ,” Eduardo says . “ It ’ s such a loaded topic .
Eduardo Fabiano is the Head of IT Healthcare for North America and for the Global Innovative Medicine Franchises at EMD Serono .
Eduardo joined the company in Argentina in 1998 , as Head of IT , and relocated to the United States in 2001 where he took on different positions of increasing scope of responsibility .
Prior to his current role , Eduardo was the Head of IT for EMD Serono from 2011 to 2015 with expanded responsibilities as Regional Head of IT for North America across Healthcare , Life Science and Performance Materials in the subsequent 1.5 years until 2016 .
Eduardo holds a Master in Business Administration with concentration in Information Systems from Bentley University , MA , USA . merckgroup . com 11