EMD SERONO
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“ Let ’ s start with an analogy : When a skydiver jumps off a plane , they have three choices . One , open the parachute . Two , don ’ t open the parachute . Three , not make a decision . With Gen AI , if you don ’ t make a decision , it will be made for you .”
With Gen AI , both training and change management are important . Once it is understood where the business is trying to go with it , then the game is on to try and find the tools that can make lives better .
“ Another mistake could be to try to do too much at the same time ,” Eduardo cautions . “ Everyone else ’ s budget is limited , so you want to invest in the area where it makes the most sense and you get the most ROI . Unlike other areas , I feel that with Gen AI , the choices are make , buy , or wait . Businesses are faced with the option to wait till something is available , or to make it themselves . Sometimes the only solution is too expensive and then in six months , it becomes a lot cheaper . There is a need to balance all of this .
“ You need to figure out what ’ s going to be your strategy . Sometimes waiting is not an option . In a country like the US where the environment is very competitive and your competitors are rolling out these solutions , you can ’ t wait too long ,” he warns . “ You want to be first in line to deploy some of
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