EMD Serono, Inc. Report May 2024 | Page 13

Use more image captions as often as possible these solutions , to differentiate from others , otherwise you ’ re going to be too late to the party . So , again , it is a delicate balancing act .”
For the industry as a whole , IT is constantly evolving and Gen AI is more than a buzzword - and something that is here to stay .
“ We can expect a lot more coming out of Gen AI . I have never seen the business so interested in a new technology as they are with this . So , I think we can expect to unlock a lot more possibilities in the future with Gen AI .”
Eduardo places extreme importance on good quality data in his work , as well as in cleansing data , which is where Gen AI steps in .
The importance of good quality data and cleansing data EMD Serono is spending a lot of effort on cleaning the data it sources . In a three-year programme , the company is upgrading the technology that it has , to better manage that data . “ We ’ re in year two of this three-year programme to clean the data ,” he explains . “ This means when you actually deploy things like Gen AI , you have the results you would expect . Then sometimes , these are the less attractive areas to work on . To be successful , you have to have good data .”
“ We ’ ve also been partnering with CGI , who have been great at understanding our
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