Frost Bank Report August 2024 | Page 13

FROST BANK

“ Firsthand observation and understanding real-life experiences is a major differentiator for us ”

LAURA MILLER EVP , CONSUMER STRATEGY AND DIGITAL , FROST BANK
with automation and accessibility testing , but spend a lot of time with customers who have additional needs when it comes to digital banking .
“ For us , it ’ s about caring for these customers on an individual level and speaking to them regularly .”
The goal is not just there to make sure screen readers work , but also employs leading innovations – such as those built by Apple and Google – to stay ahead when it comes to mobile device and app accessibility .
Frost Bank ’ s digital core The services Frost now provides to its clients are made possible thanks to its digital platform , which has been built and managed in house for almost 25 years . Bringing this tech stack in-house at the
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