FROST BANK
“ Our focus for AI is utilising the technology to improve our customers ’ experience ”
LAURA MILLER EVP , CONSUMER STRATEGY AND DIGITAL , FROST BANK
bank has been pivotal to Frost Bank ’ s success at keeping customer-centricity at its core , removing any middlemen between it and its customers .
“ We have complete control of the architecture , platforms and technology , which enables us to curate and deliver the user experience we want ,” Laura notes .
“ We ’ ve created a centre of excellence around this technology , designing end products in parallel with this to ensure we can deliver on our unique Frost Bank brand and experience .”
What ’ s more , the bank has gone through a recent transaction data cleanse , enriched it and given customers an easy-to-understand view of what is flowing in and out of their accounts .
This has helped Frost simplify the information and data that a customer interacts with , so it can self-service and not have to rely on a banker to explain a transaction or provide additional details .
“ The beauty of having our own platform , architecture , data warehouse and data centres and a lot of really strategic infrastructure at Frost is that we find ourselves at a point in time where we are free to explore partnerships and technologies that are emerging on a daily basis including Gen AI ,” Laura says .
Partnerships have been forged thanks to open banking , and Frost customers
14 frostbank . com