Frost Bank Report August 2024 | Page 17

FROST BANK our customers ’ experience and solving issues that can ’ t be achieved by people alone ,” Laura says .
“ We ’ re focused on delivering real-time , instant money movement , and also on furthering our human connectivity and making sure that customers can even more simplistically access the humans at Frost .”
Continued expansion is front of mind for Laura too , with a greater presence in Austin , a fast-paced , tech-driven environment , which is a key area of focus for Frost .
“ We ’ re innovating on small business digital experience . Small businesses are a great example of a group that warrants deep understanding and personalised , unique experiences depending on the growth stage of the company .
“ It ’ s no secret that the marketplace is tough for small- and mid-sized businesses right now . We want to do everything we can to make sure that the small businesses in Texas have the support they need to not only survive current market conditions but to thrive and grow in Texas .” frostbank . com 17