Frost Bank Report August 2024 | Page 16

“ With more than 1,000 people a day moving to Texas , there ’ s a growing opportunity to serve our communities and existing customers and prospects ”

LAURA MILLER EVP , CONSUMER STRATEGY AND DIGITAL , FROST BANK want to use their product in a way that other customers aren ’ t and helping us innovate around user experience in a way that makes it uniquely Frost .”
Looking ahead to a technological future As Laura and Frost Bank plan ahead for the next 12-18 months , like many financial institutions , they are working on understanding how best to implement Gen AI as top of the agenda . “ Our focus for AI is utilising the technology to improve
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