Frost Bank Report August 2024 | Page 4

Frost Bank EVP of Consumer Strategy & Digital , Laura Miller , discusses delivering greater customer experiences through the power of technology
FROST BANK
Frost Bank EVP of Consumer Strategy & Digital , Laura Miller , discusses delivering greater customer experiences through the power of technology

Laura Miller is EVP of Consumer Strategy and Digital at Frost Bank . An employee at the bank for almost 20 years , Laura first joined Frost Bank ’ s IT group , supporting it in its bid to build an inaugural version of its digital banking platform .

Today , Frost Bank has built and manages its own consumer banking platform , as opposed to leveraging the support of a third-party reseller platform . Its proprietary platforms include a mobile application too , another area where Laura has supported development .
Throughout her tenure Laura has held numerous roles , including managing digital marketing and leading product , before shifting to her current position in digital and strategy .
“ My role today sees me create strategies around emerging technologies and digital experiences ,” she says .
Frost Bank : A part of the Texas growth environment Based in Texas , Frost Bank is part of a booming growth environment locally , where population growth is almost double what it is in the wider country at 16 %.
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