iFIT Report | Page 4

SENIOR VICE PRESIDENT OF TECHNOLOGY

As Senior Vice President of Technology at iFIT, Jason McMurdie is spearheading a monumental digital transformation for iconic fitness brands like NordicTrack. Drawing on his unique background in aerospace engineering and cross-industry consulting, he is rebuilding iFIT’ s global technology stack from the ground up, implementing cloud infrastructure, SAP S / 4HANA and advanced AI. A firm believer in human-centric innovation, Jason has transformed his department’ s culture, dramatically turning employee morale from a score of-45 to + 11. His work is creating a more intelligent, responsive and seamlessly connected future for millions of fitness users worldwide.