SVP Jason McMurdie details iFIT’ s global rebuild, harnessing AI, SAP and partners like Alibaba to create a seamless, connected customer experience
IFIT
SVP Jason McMurdie details iFIT’ s global rebuild, harnessing AI, SAP and partners like Alibaba to create a seamless, connected customer experience
In the hyper-competitive world of connected fitness, selling a piece of hardware is no longer enough. Today’ s consumers demand a seamless, intelligent and deeply personal digital ecosystem that wraps around their lifestyle, anticipates their needs and travels with them from their living room to a hotel on the other side of the world.
A new battleground has emerged and iFIT is meeting the challenge with one of the industry’ s most comprehensive and ambitious technological transformations. As the parent company behind iconic brands like NordicTrack, FreeMotion, Reform RX and ProForm, iFIT is not just modernising its technology stack, it’ s rebuilding it from the ground up.
At the helm of the monumental undertaking is Jason McMurdie, Senior Vice President of Technology. Jason’ s diverse background in aerospace engineering and cross-industry ERP consulting provides him with a unique perspective on transformation. At iFIT, he applies this experience to help the company strategically position itself for a data-driven, AI-enabled and customer-focused future.
In just under two years, his team has embarked on a journey to replace decades of legacy infrastructure, implement cutting-edge platforms ifit. com 5