KRAFT HEINZ
Putting the consumer first is at the heart of Kraft Heinz’ s DNA, acting as the driving force behind every decision, every innovation and every action the company takes.“ We need to design our food to be delicious without, or with much less, salt and sugar,” says Andrea, who has been with Kraft Heinz for 33 years.
In his current position, he oversees R & D for emerging and developed markets, as well as leading several global transformational pillars aimed at accelerating technological advancements. The primary challenge, he says, is future-proofing R & D, so it can meet evolving consumer preferences.
He and his team achieve this by“ focusing on enhancing consumer experience capabilities and driving digital transformation within R & D processes”. He adds:“ We are consumer-centric, sciencebased and forward-looking, and we have to select our technology based on that.”
What some people don’ t realise is that sugar and salt play important roles that go beyond taste in products. For example, in addition to adding sweetness, sugar can caramelise to create browning, provide texture and thicken products. So, it’ s not as simple as just removing it or replacing sugar and salt with substitutes, because the company can lose those other attributes.
operates in40 countries
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