MIRJAM SPREEUWENBERG, PHD
KRAFT HEINZ
Keeping pace with changing consumer preferences Making high quality, delicious food is one point of focus, keeping pace with changing tastes in different markets globally is another. Andrea notes:“ In North America, for example, Mexican food will become disproportionately more popular because of changing demographics there, so Kraft Heinz’ s portfolio has to be ready to reflect this by catering to a different kind of consumer – one that is looking more for Mexican food.”
This adaptive approach extends to other markets too, including China, says Andrea. Changing consumer needs drives innovation at Kraft Heinz, which is reflected in the north stars of its technology platforms, says Mischa:“ We have consumers on tasting panels and chefs working in the kitchen.
MIRJAM SPREEUWENBERG, PHD
TITLE: R & D TECHNOLOGY AND PARTNERSHIP LEAD COMPANY: KRAFT HEINZ
Mirjam is an experienced R & D leader with more than 30 years expertise in technology scouting and strategy, collaborative innovation and external partnerships. She holds a PhD in nutrition physiology and has worked in multinational companies. Her expertise spans R & D, project management, open innovation, IP protection frameworks and grants. As a passionate team player, Mirjam drives business growth by translating technical needs into strategic collaborations.