next-generation video platform , which we call Horizon ,” Vervoort comments . This has been rolled out to millions of households , with consumer feedback very positive : it reduces churn , thereby increasing day-to-day usage .
“ We have really seen that people have embraced that concept . The platform brings together the world of linear TV , time-shift TV , and on-demand , but also over-the-top streaming – all brought together in an intuitive way .”
In addition to providing broadband , video , and mobile communications , Liberty Global is a very active investor in cuttingedge infrastructure , content , and technology ventures , such as ITV in the UK , Plume for smart wifi , Lionsgate for content , AtlasEdge for edge computing , and the motorsport series Formula E . Its content portfolio is positioned to capture changes in the consumption of entertainment , sports , and gaming , providing a holistic experience to customers .
“ We very much believe that consumers today are overwhelmed with the amount of video content that they can get these days ,” says Vervoort . “ As a result , it ' s important that they come back to a place where they find all their content and it ' s also served to them in a straightforward way . This means that search and discovery journeys for content on the platform need to provide the end user with what they expect . This can be done very easily by just using our voice assistant .” In a competitive environment where consumers face overwhelming quantities of media , providing them with a frictionless experience is absolutely essential . As Vervoort explains , these ‘ digital journeys ’
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