15 solutions that one of Mahapatra’ s biggest challenges is in hiring and retaining the highly specialized talent required to drive digital transformations. Ultimately, for Mahapatra and PwC, digital transformation is not about small efficiency optimizations. It is about survival.“ It’ s not about shiny objects,” says Mahapatra.“ Tinkering is insufficient. CIOs should be talking about it all the time with their boards and C-suite, mobilizing the entire company, because tech is existential. I’ m trying to help them understand that it’ s increasingly clear that we are entering into a highly disruptive extinction event. Enterprises that don’ t transform themselves will disappear completely.” www. pwc. com