Red Diamond Report November 2021 | Page 10

RED DIAMOND
The rise of Van Rijn has been rapid at Red Diamond , moving to a director position before Vice President and eventually Senior Vice President , but his humble nature keeps him as grounded as the coffee beans he dedicates so much time to .
“ I still see myself as the little guy , I do whatever is required . To get us moving into the right direction , I will still answer calls to solve any troubleshooting issues . It can be an employee issue with excel or an executive project , I will take care of it ,” he said .
The push for sustainability One of the primary goals within IT environments is to achieve greater sustainability . As important

“ ALL OUR CUSTOMERS KNOW THAT WHEN THEY PURCHASE OUR PRODUCTS , THEY ' RE SUPPORTING A COMPANY WITH HIGH ETHICAL STANDARDS ”

ROLF VAN RIJN SVP , RED DIAMOND
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