Sana Commerce : Data integration unlocks customer relations
Sana Commerce ’ s native ERP integration offers convenience , reliability , and evolution to foster lasting relationships in the B2B space
Prioritise relationships , not just transactions , is the message from Sana Commerce who have built a solution to allow the B2B space to be customer-centric , efficient and profitable .
This is possible as Sana Commerce ’ s native ERP integration unlocks convenience , reliability , and evolution for fostering lasting relationships . “ Our approach to ERP integration is unique ,” said Tim Beyer , Global COO , President and CEO of Americas .
“ It ’ s a native integration and our e-commerce software is installed partially inside of the ERP , which means there ’ s no need for middleware or connector technology to facilitate that integration . We are the only business doing integration this way specifically for the B2B use case . Our approach unlocks three key benefits for our customers .”
Three key benefits
The three benefits of making SAP , Microsoft Dynamics and E-commerce work include :
2 . Reliability without compromise No order errors , no hurdles in the buyer journey , and no returns : as you can rely on the accuracy of your web store data .
3 . Constant evolution Sana ’ s scalable and agile platform allows businesses to quickly and adapt to change , and to meet and exceed their customers ’ expectations .
The concept of enabling a customer ’ s ERP system and e-commerce to work as one was conceived over a slice of pizza in Rotterdam back in 2007 . “ Pizza slice in hand , they made the decision to address the issue and set out to create a B2B e-commerce platform unlike any other - Sana Commerce was born .”
“ It ’ s available for organizations that run their business using Microsoft Dynamics or SAP ERP systems — both in the cloud and on-premise ,” commented Beyer .
Partnership with Red Diamond Coffee & Tea
Sana Commerce has been a partner of Red Diamond Coffee & Tea since 2013 . “ We began our partnership as a way to provide Red Diamond with an online B2B solution that would seamlessly integrate with their Microsoft Dynamics AX ERP system and meet the complex needs of B2B buyers , without adding to the organisation ’ s data or web store maintenance workload .
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1 . Total customer convenience This allows organisations to empower their customers with personalised selfservice , complete transparency , and always-accurate real-time data , straight from the ERP .