SALESFORCE
“ Slack is going to allow people to do their jobs really well , and collaborate and communicate faster ”
ADAM SPEARING FIELD CTO AND VP CONSULTING , SALESFORCE
user . What you ’ re going to see is all of these channels becoming blurred . You ’ re going to see seamlessness in the way that people engage with technology . The channel will be independent of where that ’ s coming from . Organisations need to think about that ubiquity . The technology has always been a window for the customer into efficiency and how the company is run . The more seamless and smooth we can make that experience , the more we ’ ll create totally different new ways of working .”
For that to happen , Spearing insists we ’ ll need an army of technological skills . There is , he points out , “ still a fear ”. Bridging the divide means embracing a training culture that closes the digital skills gap , bringing a new generation of diverse individuals into the technology industry . Salesforce has its own digital reskilling tool – Trailhead – a free-to-use , self-paced , gamified training programme that works on any device and offers broad training in digital skills that goes beyond the company ’ s own technologies .
Working together That ’ s not unique to Salesforce and Spearing has noticed that technology companies have come around to the idea that they do not exist in a vacuum . “ There will always be competition ,” he concedes , “ but what I ’ ve seen is a maturing of the relationships between certain organisations . For example , we launched something recently called Hyperforce , which allows us to take the amazing Salesforce technology and put on an amazing Amazon or Google or Alibaba environment . We worked together with them .
“ It also means we ’ ve been thinking about working together on how we co-create technologies that allow tighter , slicker , neater integrations . How do we get the best ? That ’ s how I see these relationships changing in the industry – working together – but it has to be driven by the customer .”
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